For Sasha Chetri, Airtel’s “4G girl”, success means “eating well.” Ask her how her life has changed after hitting pay dirt with the Airtel campaign, Chetri candidly says: “I think I eat better now and buy more food. I can now buy the fruits that I could not earlier. I can also go to restaurants, which were beyond my reach. Otherwise, I am the Bata kind of girl, you know. I am not that much into fashion.”Her big purchase will be a house in Mumbai, which she hopes to buy soon, “Inshallah”. Born to a Nepali mother and Himachali father in quaint Dehradun, Chetri is a classic millennial. In her 20-something years (yes, she does not want to disclose her age as she fears it will lead to her being typecast), she has gone through a major bout of quarter-life crisis and come out tops. Born in a century where conformity was handed down like a precious heirloom, Chetri too inherited all the baggage that came with it. All the right boxes were ticked early in life, as far as academics were concerned. Having done her schooling from Brightlands and Welhams in Dehradun, Chetri graduated in literature from Symbiosis, Pune. She even got a diploma in advertising and copy writing from Xavier’s Institute of Communications just so that she could get a “decent job” like her two elder sisters. One of her elder siblings is an MBA and the other is a wealth manager, which meant that the pressure to achieve was that much more on young Chetri, who comes from a middle income family.
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